| 000 | 01368nam a2200361Ii 4500 | ||
|---|---|---|---|
| 001 | 11286 | ||
| 005 | 20240404234159.0 | ||
| 007 | t|| | ||
| 008 | 070208s2008 njua|||f||||||010|0#eng|d | ||
| 020 |
_a0131888595 _qcasebound |
||
| 020 | _a9780131888593 | ||
| 020 |
_a9780131888593 _qcasebound |
||
| 040 |
_aCO-BoCES _bspa _cCO-BoCES _erda |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.827 _bK291s1 2008 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _922320, _eautor. _4aut |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _c2008. |
|
| 300 |
_axxi, 692 páginas : _bilustraciones ; _c27 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 2 | 4 |
_aProductos de marca registrada. _950329 |
| 650 | 2 | 4 |
_aMarcas de empresas. _949211 |
| 650 | 2 | 4 |
_aProductos nuevos _xAdministración. _945142 |
| 650 | 2 | 4 |
_aImagen y diseño corporativo. _925932 |
| 653 | 0 | _aEME_Ciclo II | |
| 653 | 0 | _aEME_Ciclo II_Portafolio de marcas y branding | |
| 856 | 4 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip079/2007003552.html |
|
| 942 |
_cBK _2ddc _h658.827 _mK291s1 2008 |
||
| 999 |
_c8807 _d8807 |
||