| 000 | 01046nam a2200289Ii 4500 | ||
|---|---|---|---|
| 001 | 5823 | ||
| 005 | 20240404232051.0 | ||
| 007 | t|| | ||
| 008 | 070208s1998 njua|||f||||||010|0#eng|d | ||
| 020 | _a0131201158 | ||
| 040 |
_aCO-BoCES _bspa _cCO-BoCES _erda |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.827 _bK291s |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _922320, _eautor. _4aut |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring and managing brand equity / _cKevin Lane Keller. |
| 264 | 1 |
_aUpper Saddle River, NJ : _bPrentice Hall, _c1998. |
|
| 300 |
_axxv, 635, 118 páginas sin numerar : _bilustraciones ; _c24 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 2 | 4 |
_aInvestigación de mercados _949096. |
| 650 | 2 | 4 |
_aMarcas de empresas. _949211 |
| 650 | 2 | 4 |
_aProductos nuevos. _945142 |
| 650 | 2 | 4 |
_aImagen y diseño corporativo. _925932 |
| 942 |
_cBK _2ddc _h658.827 _mK291s |
||
| 999 |
_c5798 _d5798 |
||