| 000 | 01274nam a2200361Ii 4500 | ||
|---|---|---|---|
| 001 | 5618 | ||
| 005 | 20240404231921.0 | ||
| 007 | t|| | ||
| 008 | 070208s1998 nyua|||f||||||010|0#eng|d | ||
| 020 | _a0471180335 | ||
| 020 |
_a0471180335 _qpaperback : alkaline paper |
||
| 040 |
_aCO-BoCES _bspa _cCO-BoCES _erda |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.8 _bC678m |
| 100 | 1 |
_aCohen, William A., _d1937- _922176, _eautor. _4aut |
|
| 245 | 1 | 4 |
_aThe marketing plan / _cWilliam A Cohen. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aNew York : _bWiley, _c1998. |
|
| 300 |
_ax, 341 páginas : _bilustraciones ; _c28 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 650 | 2 | 4 |
_aPlaneación de mercadeo. _950047 |
| 650 | 2 | 4 |
_aEstrategias de mercadeo. _948284 |
| 650 | 2 | 4 |
_aMercadeo. _949397 |
| 650 | 2 | 4 |
_aMercadeo _xManagement. _949397 |
| 650 | 2 | 4 |
_aAdministración de mercadeo. _945104 |
| 650 | 2 | 4 |
_aPlanificación del mercadeo. _945874 |
| 856 | 4 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0706/97012926\d.html |
|
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix04/97012926.html |
|
| 942 |
_cBK _2ddc _h658.8 _mC678m |
||
| 999 |
_c5593 _d5593 |
||