| 000 | 01101nam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 2944309 | ||
| 005 | 20240405005453.0 | ||
| 007 | t|| | ||
| 008 | 191223s1990 ilua gr 001 0 eng d | ||
| 020 | _a0844231797 | ||
| 040 |
_aCO-BoCES _bspa _cCO-BoCES _erda |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 0 |
_a658.84 _bJ76c |
| 100 | 1 |
_aJones, Susan K., _d1949- _962405, _eautor. _4aut |
|
| 245 | 1 | 0 |
_aCreative strategy in direct marketing / _cSusan K. Jones. |
| 264 | 1 |
_aLincolnwood, Ill., USA : _bNTC Business Books, _c1990. |
|
| 300 |
_axii, 436 páginas : _bilustraciones. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 505 | 0 | _a1. Laying the groundwork ; 2. The art and science of creative direct mail ; 3. Creative direct marketing: beyond direct mail ; Direct marketing production. | |
| 650 | 1 | 4 |
_aMercadeo directo _932066. |
| 650 | 2 | 4 |
_aEstrategias de ventas _948286. |
| 650 | 2 | 4 |
_aVenta directa _950822. |
| 942 |
_2ddc _cBK _h658.84 / _mJ76c 1990 _n0 |
||
| 999 |
_c29222 _d29222 |
||