000			01636nam a2200349Ii 4500
001			17919
005			20240405001538.0
007			t||
008			070208s2005 maua|||f||||||010|0#eng|d
020			_a1591396190
020			_a1591396190 _qhardcover : alkaline paper
040			_aCO-BoCES _bspa _cCO-BoCES _erda
041	0		_aeng
082	0	4	_a658.802 _bC454b
100	1		_933128 _aKim, W. Chan, _d1952- _eautor. _4aut
245	1	0	_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne.
264		1	_aBoston, MA : _bHarvard Business School Press, _c2005.
300			_axv, 240 páginas : _bilustraciones ; _c25 cm.
336			_atexto _btxt _2rdacontent
337			_asin mediación _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye índice y referencias bibliográficas.
505	0		_aCreating blue oceans \\ Analytical tools and frameworks \\ Reconstruct market boundaries \\ Focus on the big picture, not the numbers \\ Reach beyond existing demand \\ Get the strategic sequence right \\ Overcome key organizational hurdles \\ Build execution into strategy \\ The sustainability and renewal of blue ocean strategy.
650	2	4	_aEstrategias de mercadeo. _948284
650	2	4	_aMercadeo. _949397
650	2	4	_aSegmentación del mercado. _950770
650	2	4	_aAdministración de mercadeo. _945104
650	2	4	_aProductos nuevos. _945142
700	1		_aMauborgne Renee _937949.
856	4		_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html
942			_cEB _2ddc _h658.802 _mC454b 2005
999			_c18639 _d18639