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Cómo conseguir una gran marca : la magia de la marca de Harry Potter / Stephen Brown ; traducción Isabel Murillo.

by Brown, Stephen [autor.] | Murillo, Isabel [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / B877c.

Lovemarks : El futuro más allá de las marcas / Kevin Roberts, María Isabel Merino translator Antonio Núñez translator.

by Roberts, Kevin [autor.] | Merino, María Isabel [traductor] | Núñez, Antonio [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Urano, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / R643f, ...

Differentiate or die : survival in our era of killer competition / Jack Trout, Steve Rivkin.

by Trout, Jack [autor.] | Rivkin, Steve.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ...

Brand relevance : making competitors irrelevant / David A. Aaker.

by Aaker, David Allen, 1938- [autor.].

Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1).

Lovemarks : the future beyond brands / Kevin Roberts ; prólogo de Alan George Lafley.

by Roberts, Kevin, 1949- [autor.] | Lafley, Alan George, 1947- [prólogo].

Edition: Second edition / ampliada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : PowerHouse Books, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / R643f 2005, ...

Lecciones y experiencias en la construcción de marca país : Canadá y Colombia / Lina María Echeverri, Eduardo Rosker.

by Echeverri, Lina María [autor.] | Colegio de Estudios Superiores de Administración. Cesa | Rosker, Eduardo.

Series: Borradores de administración ; No.52 Junio de 2011Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Colegio de Estudios Superiores de Administración-CESA-, 2011Online access: _ Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / E184l, ...

Brand relevance : making competitors irrelevant / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jossey-Bass, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 A111b. Not available: Biblioteca CESA: Lost (1).

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller y Vanitha Swaminathan.

by Keller, Kevin Lane, 1956- [autor.] | Swaminathan, Vanitha.

Edition: Fifth edition / edition global .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Harlow, Inglaterra : Pearson, 2020Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K29s 2020.

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