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Marketing : concepts and strategies / William M. Pride, O. C. Ferrel.

by Pride, William M [autor.] | Ferrel, O.C.

Edition: Twelfth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Houghton Mifflin, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ...

Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: Eighth. Edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / W177m1 2014.

Dirección de productos : selección de textos / Maynard Phelps ; traducción de Ricardo Vinós Cruz-López.

by Phelps, Maynard [autor.].

Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: México : American Marketing Association, 1975Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / P539d.

Mercadotecnia : análisis, planeación y control / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Marketing al día.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Caracas : DELNU, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M345m.

Crédito rural.

by Vélez Hernández, Jaime [autor.].

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: San José : Instituto interamericano de ciencias agrícolas, 1977Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / V436c.

Fundamentos de mercadeo para ejecutivos / Houston Elam.

by Elam, Houston [autor] | Paley, Norton [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Grupo Editorial Norma, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E371f.

Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler; traducción Andres Ma. Mateo.

by Kotler, Philip [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Money making marketing : finding the people who need what you're selling and making sure they buy it / Jeffrey Lant.

by Lant, Jeffrey L [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Cambridge, MA : JLA Publications, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L296m.

The walle street journal temas de mercadeo / Ronald Alsop.

by Alsop, Ronald [autor] | Abrams, Bill [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Bogotá : LEGIS, 1989,199Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A462t.

Re-competitive strategies : how to regain growth profits for mature businesses / Mack Hanan.

by Hanan, Mack [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233r.

Marketing.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : Arisma Ltda, 1990Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M345m, ...

Secrets of successful direct mail / Richard V. Benson.

by Benson, Richard V [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B474s.

Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald.

by Christopher, Martín [autor.] | Majaro, Simón | McDonald, Malcolm.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch556s.

Estrategias actualizadas de marketing / Marketing Data Ltda.

by Marketing Data Ltda [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Marketing Data Ltda, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / M345e.

Mercadotecnia / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Do\it\yourself marketing / David F. Ramacitti.

by Ramacitti, David F [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Amacom, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R165d.

Product plus : how product + service = competitive advantage / Christopher Lovelock.

by Lovelock, Christopher H [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L898p.

International marketing : analysis and strategy / Sak Onkvisit, John J Shaw.

by Onkvisit, Sak [autor.] | Shaw, John J.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : MacMillan Publishing Company, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / O58i, ...

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