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Comportamiento del consumidor : enfoque América Latina / Rolando Arellano.

by Arellano Cueva, Rolando [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Santafé de Bogotá : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A678c.

Los consumidores del Siglo XXI / María Luisa Solé Moro.

by Solé Moro, María Luisa [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S685c.

Cómo piensan los consumidores : lo que nuestros clientes no pueden decirnos y nuestros competidores no saben / Gerald Zaltman ; traducción María Isabel Merino.

by Zaltman, Gerald, 1938- [autor.] | Merino, María Isabel [traductor].

Series: Empresa activa Urano | Nuevos paradigmas UranoMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Urano, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22c, ...

El código cultural : una manera ingeniosa para entender por qué la gente alrededor del mundo vive y compra como lo hace / Clotaire Rapaolli ; translator de Bernardo Racamán Santos.

by Rapaille, Clotaire [autor.] | Racamán Santos, Bernardo [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / R216c, ... Not available: Biblioteca CESA: Damaged (1).

Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.

by Thaler, Richard H, 1945- [autor.] | Sunstein, Cass R.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Haven, CO : Yale University Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.019 / T365n.

Comportamientos de compra del consumidor : 29 casos reales / coordinadores Salvador Ruiz de Maya e Ildefonso Grande Esteban.

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e.

Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J [autor.] | Price, Linda L. (Linda LaVonne), 1952- | Zinkhan, George M. (George Martin).

Series: McGraw\Hill/Irwin series in marketingEdition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw\Hill/Irwin, 2004Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / A765c.

CB5 / Barry J. Babin, Eric G Harris.

by Babin, Barry J [autor.] | Harris, Eric G.

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western : Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / B114c, ...

Consumer behaviour in sport and events : marketing action / Daniel C Funk.

by Funk, Daniel C [autor.].

Series: Sports marketing seriesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Amsterdam : Butterworth\Heinemann/Elsevier, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / F982c.

Consumer behaviour : applications in marketing / Robert East; Marc Vanhuele; Malcolm Wright.

by East, Robert, 1940- [autor.] | Vanhuele, Marc | Wright, Malcolm.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / E177c 2013.

Marketing del comportamiento / Alain Sanjaume, Arnaud Caplier ; traducción José Carmen Pecina Hernández.

by Sanjaume, Alain [autor.] | Caplier, Arnaud | Pecina Hernández, José Carmen.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México Editorial Trillas 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / SA195m 2015.

Consumer behaviour : applications in marketing / Robert East; Marc Vanhuele and Malcolm Wright.

by East, Robert, 1940- [autor.] | Vanhuele, Marc | Wright, Malcolm.

Edition: Second / Edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / E177c 2013.

Behavioural aspects of marketing / Keith C. Williams.

by Williams, Keith C [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Heinemann, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / W721b.

The marketing matrix : how the corporation gets its power - and how we can reclaim it / Gerard Hastings.

by Hastings, Gerard [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H357m.

Consuming behavior / John Desmond.

by Desmond, John [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D464c.

Buyology : truth and lies about why we buy / Martin Lindstrom.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Random House Mondadori, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L753b.

Predictably irrational : the hidden forces that shape our decisions / Dan Arielyn.

by Ariely, Dan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harper Perennial, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 153.83 / A698p, ...

Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.

by Zurawicki, Leon [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Berlin : Springer, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8019 / Z964n.

La mercadotecnia : contribuciones de las ciencias de la conducta / Gerald Zaltman.

by Zaltman, Gerald [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Herrero, 1968Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / Z22m.

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