On the art of writing copy / Herschell Gordon Lewis.
Material type:
TextLanguage: English Publisher: Chicago : Racom Communications, 2004Edition: Third editionDescription: x, 397 páginas : Ilustraciones, graficas ; fotografías ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780970451545Subject(s): Escritura comercial | Administración -- Comunicación escrita | Redacción de textos técnicos | Arte de escribirDDC classification: 808.06665 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 808.06665 / G662o 2004 (Browse shelf(Opens below)) | Ej.1 | Available | 7110002138 |
Incluye índice.
Digging for constants in a changing media World ; Clarity : de Bridge linking art and science ; You , me , and What makes us respond ; De lean machine : how to use words ; writing motivational copy ; how to use if , can , and will ; the pros and cons of comparative copy ; how to write a guarantee....
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