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Marca de liderazgo / Dave Ulrich y Norm Smallwood ; prólogo de José Ramón Pin ; traductora María López Medel.

by Ulrich, Dave [autor.] | López Medel, María [traductor] | Pin Arboledas, José Ramón [prólogo] | Smallwood, W. Norman.

Series: Acción empresarialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Gran Aldea Editores, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4092 / U45m.

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La culturización de las marcas propias / Ernesto Duque.

by Duque Gómez, Ernesto [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Universidad Sergio Arboleda, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / D946c.

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  • Colegio de Estudios Superiores de Administración - CESA
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