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		Maximarketing : el nuevo rumbo de las estrategias de publicidad promoción y mercadotecnia / Stan Rapp, Thomas L. Collins ; traducción de Robert A. Haas García . by Rapp, Stan [autor.] \| Collins, Thomas L \| Haas García, Robert [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca CESA (3)Call number: 659.111 / R221m 1989, ... Place hold Request article Add to cart (remove)
		Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García. by Martín-Barbero, Jesús [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M379a. Place hold Request article Add to cart (remove)
		Contagio : el poder del boca a boca en la comunicación viral / Jonah Berger ; traducción de Emilia Ghelfi. by Berger, Jonah [autor.] \| Ghelfi, Emilia. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Buenos Aires : Temas, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B453c 2013. Place hold Request article Add to cart (remove)
		Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar. by Tellis, Gerard J [autor.] \| Otero, Andrés [editor] \| Redondo, Ignacio \| Villar, Isabel [traductor]. Edition: Editor Andrés Otero.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Addison Wesley, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / T276e 2002. Place hold Request article Add to cart (remove)

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