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How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John Leppard.

by McDonald, Malcolm [autor.] | Leppard, John.

Series: The Marketing seriesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Heinemann, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478.

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Financial aspects of marketing / Keith Ward, The Chartered Institute of Marketing - CIM.

by Ward, Keith, 1949- [autor.] | The Chartered Institute of Marketing - CIM.

Series: : The marketing series studentMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Rouledge, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / W256f 2011.

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