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		El poder de lo simple : una guía de empresarial para eliminar lo absurdo y ser más racional / Jack Trout, Steve Rivkin. by Trout, Jack [autor.] \| González Del Río, Raúl [editor] \| Peralba, Raúl [editor] \| Rivkin, Steve. Series: McGraw\Hill de ManagementEdition: Edición internacional Raúl Peralba y Raúl G del Rio.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / T861p. Place hold Request article Add to cart (remove)
		Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo / Jack Trout con Steve Rivkin. by Trout, Jack [autor.] \| Peralba, Raúl [editor] \| Río, Raúl G. Del [editor] \| Rivkin, Steve. Series: Serie McGraw\Hill de managementEdition: Edición internacional Raúl Peralba y Raúl G del Río.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ... Place hold Request article Add to cart (remove)

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