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Building the brand\driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A Aaker.

by Davis, Scott M, 1964- [autor.] | Dunn, Michael (Michael Edward).

Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass, 2002Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.83 / D261b 2002. Not available: Biblioteca CESA: Lost (1).

Diagnosing and Changing Organizational Culture : Based on the Competing Values Framework / Kim S. Cameron y Robert E. Quinn.

by Cameron, Kim S [autor.] | Robert E., Quinn.

Series: The Jossey-Bass Business & Management SeriesMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Willey, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.406 / C182d 2006. Not available: Biblioteca CESA: Lost (1).

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