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Building the brand\driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A Aaker.

by Davis, Scott M, 1964- [autor.] | Dunn, Michael (Michael Edward).

Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass, 2002Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.83 / D261b 2002. Not available: Biblioteca CESA: Lost (1).

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Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart.

by Smith, Aaron, 1972- [autor.] | Stewart, Bob.

Series: Sport Management SeriesEdition: Second. Edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: Oxon : Routledge, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / SM642i 2015.

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  • Colegio de Estudios Superiores de Administración - CESA
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