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		De la calidad de servicio a la fidelidad del cliente / Dolors Setó Pamies. by Setó Pamies, Dolors [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S495d. Place hold Request article Add to cart (remove)
		Marcas líderes y distribuidores : buenas prácticas de colaboración / José María Vilas. by Vilas Aventín, José María, 1954- [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / V697m, ... Place hold Request article Add to cart (remove)
		Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban. by Ruiz de Maya, Salvador [autor.] \| Grande Esteban, Ildefonso, 1954-. Series: Libros profesionales de empresaEdition: Primera edición.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 R849c 2013. Place hold Request article Add to cart (remove)
		Política de producto / Susana Díaz Iglesias (coordinadora), Gabriel Cachón Rodríguez, Cristina del Castillo Feito, Alberto Prado Román... [y otros dos] by Díaz Iglesias, Susana [editor] \| Cachón Rodríguez, Gabriel [autor] \| Castillo Feito, Cristina del [autor] \| Prado Román, Alberto [autor] \| Vargas Pérez, Ana María [autor] \| Paz Gil, Iria [autor]. Series: Libros profesionales de empresaMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid: ESIC, 2022Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.62 / P769 2022. Place hold Request article Add to cart (remove)
		Consumering : cambiar o seguir sufriendo, usted elige / Javier Rovira ; prólogo de Philip Kotler. by Rovira, Javier [autor] \| Kotler, Philip, 1931- [prologuista]. Series: Libros profesionales de empresaEdition: Cuarta ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R875c 2013. Place hold Request article Add to cart (remove)

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