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		Consumer marketing strategies / Regis McKenna ...[y otros]. by Mckenna, Regis [autor.]. Series: A Harvard Business Review PaperbackMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C758m. Place hold Request article Add to cart (remove)
		Harvard Business Review on Customer Relationship Management / C. K. Prahalad...[ y otros 9]. by Prahalad, Coimbatore Krishna Rao, 1941- [autor.] \| Ramaswamy, Venkatram \| Seybold, Patricia B \| Berry, Leonard L \| Chase, Richard B \| Dasu, Sriram \| Sawhney, Mohanbir S \| Katzenbach, Jon R \| Santamaria, Jason A. Series: The Harvard Business Review Paperback SeriesMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business School Press, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H339h 2001. Place hold Request article Add to cart (remove)

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