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Administración de categorias : cómo comenzar la primera de una serie de guías de implementación / Robert C. Blattberg.

by Blattberg, Robert C [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Washington, D.C. : Departamento de Investigación Instituto de Mercadeo, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B627a.

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Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

by Mooradian, Todd A [autor.] | Matzler, Kurt [coautor] | Ring, Lawrence J. Ring [coautor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M819s.

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The marketing plan handbook / Alexander Chernev.

by Chernev, Alexander [autor.].

Edition: Sixth edition.Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: General; Language: English Publisher: Washington, D.C. : Cerebellum Pres, 2020Publisher: @2020 Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C521 2020.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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