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Strategic marketing management / Alexander Chernev ; prólogo por Philip Kotler.

by Chernev, Alexander [autor.] | Kotler, Philip [prólogo].

Edition: séptima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Washington, D.C. : Cerebellum Press, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / Ch375s 2012, ...

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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary.

Edition: 10ma edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p 2004.

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