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		El marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake. by Alfaro Drake, Tomás, 1951- [autor.]. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385m, ... Place hold Request article Add to cart (remove)
		Política de precios para hacer rentables las decisiones / Kent B. Monroe ; traducción Carmen Berne, Enrique Giner ; revisión técnica Manuel Espitia. by Monroe, Kent B [autor.] \| Berne, Carmen [traductor] \| Espitia, Manuel [revisión] \| Giner, Enrique [traductor]. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / M753p. Place hold Request article Add to cart (remove)
		Curso McGraw\Hill de management en 36 horas / Lester R. Bittel ; traducción José Real Gutiérrez. by Bittel, Lester Robert [autor.] \| Real Gutiérrez, José [traductor]. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / B624c. Place hold Request article Add to cart (remove)
		La máquina que cambió el mundo / James P. Womack, Daniel T. Jones, Damiel Roos ; traducción Francisco Ortiz Chaparro. by Womack, James P [autor.] \| Jones, Daniel T \| Ortíz Chaparro, Francisco [traductor] \| Roos, Daniel. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.503 / W872m. Place hold Request article Add to cart (remove)
		Liderazgo estratégico : los eslabones perdidos / Richard S. Handscombe, Philip A. Norman ; traducción Michel Angstadt. by Handscombe, Richard S [autor.] \| Angstadt, Michel [traductor] \| Norman, Philip A. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4092 / H236l, ... Place hold Request article Add to cart (remove)
		El mercado único europeo : oportunidades y desafíos para los negocios / Spyros G. Makridakis ... [y otros] ; prólgo Antonio Garrigues Walker ; traducción Eduardo Jiménez Ferry. by Garrigues Walker, Antonio, 1934- [autor.] \| Jiménez Ferry, Eduardo [traductor] \| Makridakis, Spyros G. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.9 / M235m. Place hold Request article Add to cart (remove)
		Gerencia del desempeño / Aubrey C. Daniels ; traducción Ramón Alvarado de la Torre ; revisión técnica José Carlos Fonseca Ferreira, Ricardo Matamala Señor. by Daniels, Aubrey C [autor.] \| Alvarado de la Torre, Ramón [translator] \| Fonseca Ferreria, José Carlos [rev.] \| Matamala Señor, Ricardo [rev.]. Series: Serie McGraw\Hill de managementEdition: 3a. edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / D186g. Place hold Request article Add to cart (remove)
		Capacitación empresarial / Trevor Bentley ; traducción Yilda A. Ruíz M. ; revisión técnica David Gleiser Dobrzynski. by Bentley, Trevor J [autor.] \| Gleiser Dobrzynski, David [rev.] \| Rodríguez A., Luz M [editor] \| Ruíz M., Yilda A [translator]. Series: Serie McGraw\Hill de managementEdition: Editora Luz M. Rodríguez A.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3124 / B477c. Place hold Request article Add to cart (remove)
		La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt. by Barabba, Vincent P [autor.] \| Angstadt, Michel [translator] \| Zaltman, Gerald. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v. Place hold Request article Add to cart (remove)
		Conserve a su personal competente / Roger E. Herman ; traducción : Leonardo Cano, Bernarda Martínez ; revisión técnica : Mauricio Cárdenas Pineros. by Herman, Roger E [autor.] \| Cano, Leonardo [traductor] \| Cárdenas Piñeros, Mauricio [revisión] \| Martínez, Bernarda [traductor]. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / H551c. Place hold Request article Add to cart (remove)
		El nuevo gerente general / Paul Thorne ; traducción Enrique Hoyos Olier ; revisión técnica David Gleiser D. by Thorne, Paul [autor.] \| Gleiser Dobrzynski, David \| Hoyos Olier, Enrique [traductor] \| Rodríguez A., Luz M [editor]. Series: Serie McGraw Hill de managementEdition: Editora Luz M. Rodríguez A.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / T511n. Place hold Request article Add to cart (remove)
		Futuros y opciones en la gestión de carteras / Eduardo Martínez Abascal ; prólogo de Rafael Termes. by Martínez Abascal, Eduardo [autor.] \| Termes, Rafael. Series: Serie McGraw Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / M385f. Place hold Request article Add to cart (remove)
		La dirección de personal en la empresa : guía sobre el comportamiento en las organizaciones / John W. Hunt ; prólogo de Pilar Rojo Mata ; traducción Francisco Ortiz Chaparro. by Hunt, John W [autor.] \| Ortíz Chaparro, Francisco [traductor] \| Rojo Mata, Pilar. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / H939d. Place hold Request article Add to cart (remove)
		la marca : motor de la competitividad de las empresas y del crecimiento de la economía / Jean\Noel Kapferer, Jean\Claude Thoening ; prólogo Asociación Promarca ; traducción Ramón Taix Rodríguez Monino. by Kapferer, Jean-Noël [autor.] \| Rodríguez Moñino, Ramón Taix [traductor] \| Thoenig, Jean-Claude. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K171m. Place hold Request article Add to cart (remove)
		La organización en la era de la información : aprendizaje, innovación y cambio / Rafael Andreu, Joan E. Ricart, Josep Valor. by Andreu, Rafael [autor.] \| Ricart, Joan E \| Valor, Josep. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4032 / A555o. Place hold Request article Add to cart (remove)
		Mejoramiento de los procesos de la empresa / H. James Harrington ; traducción Gloria Elizabeth Rosas Lopetegui, Marco Antonio Tiznado Santana ; revisión Ricardo Matamala Senor. by Harrington, H. James, 1929- [autor.] \| Matamala Señor, Ricardo \| Rosas Lopetegui, Gloria Elizabeth [traductor] \| Tiznado Santana, Marco Antonio [traductor]. Series: Serie McGraw\Hill de calidad total ; 4 \| Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.568 / H311m, ... Place hold Request article Add to cart (remove)
		Marketing financiero / Pedro Embid Herranz, Miguel Martín Dávila, Víctor Zorrilla Fernández. by Embid Herranz, Pedro [autor.] \| Martín Dávila, Miguel \| Peralta, Ruiz, María Victoria [editor] \| Zorrilla Fernández, Víctor. Series: Serie McGraw\Hill de managementEdition: Editora, Ma. Victoria Peralba Ruiz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / E532m. Place hold Request article Add to cart (remove)

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