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The marketing mystique / [by] Edward S McKay.

by Mckay, Edward S [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : American Management Association, [1972]Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M478m, ...

Marketing masters : lessons in the art of marketing from those who do it best / Paul B Brown.

by Brown, Paul B [autor.].

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Harper & Row, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B878m.

Marketing / Joel R. Evans ; Barry Berman.

by Evans, Joel R [autor.] | Berman, Barry.

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / E924m, ...

How to prepare a results\driven marketing plan / Martin L Bell.

by Bell, Martin L [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B433h.

International marketing : analysis and strategy / Sak Onkvisit, John J Shaw.

by Onkvisit, Sak [autor.] | Shaw, John J.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : MacMillan Publishing Company, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / O58i, ...

The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

by Hiam, Alexander [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p.

Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Hass García.

by Ries, Al [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559e.

Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill.

by Bovée, Courtland L [autor.] | Houston, Michael J | Thill, John V.

Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m.

Global marketing strategy / Susan P. Douglas, C. Samuel Craig.

by Douglas, Susan P. - Craig, C. Samuel [coautor].

Series: McGraw-Hill en MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D736g.

Marketing / Peter McClure.

by Mcclure, Peter [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M166m.

The new products workshop : hands\on tools for developing winners / Barry Feig.

by Feig, Barry [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F297n.

The marketing plan / William A Cohen.

by Cohen, William A, 1937- [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1998Online access: Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C678m.

Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.

by Corey, E Raymond [autor.] | Lovelock, Christopher H | Ward, Scott, 1942- | Harvard University.. Graduate School of Business Administration.

Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p.

Marketing management / Richard P. Bagozzi, [y otros].

by Bagozzi, Richard P. - Rosa, José Antonio [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B148m.

Services marketing / David L. Kurtz, Kenneth E Clow.

by Kurtz, David L [autor.] | Clow, Kenneth E.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley & Sons, 1998Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / K95s.

Marketing strategy and uncertainty / Sharan Jagpal.

by Jagpal, Sharan, 1947- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J24m.

The new direct marketing : how to implement a profit\driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [y otros].

by Batra, Rajeev [autor.] | David Shepard Associates.

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 1999Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S547n.

E-Shock the new rules : e-strategies for relaiters and manufactures / Michael Kake - Silver.

by Kake - Silver, Michael [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K18e.

Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.

by Mcdonald, Malcolm H. B [autor] | Baker, Susan, 1946 | Bass, Margarita [autor] | Christopher, Martín [autor] | Knox, Simon [colaborador].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2003Publisher: [s.l.] : [s.e.], 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478m.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ...

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