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Money and banking / Raymond P. Kent.

by Kent, Raymond A [autor.].

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Holt, 1966Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / K371m.

Marketing research and information systems : text and cases / Robert D. Buzzell, Donald F. Cox and Rex V. Brown.

by Buzzell, Robert D. - Cox, Donald F [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : MacGraw-Hill, 1969Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B992m.

The marketing plan : how to prepare and implement it / William M Luther.

by Luther, William M [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

Financial tools for marketing administration / Letricia Gayle Rayburn.

by Rayburn, Letricia Gayle [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1976Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R265f.

Life\styled marketing.

by Hanan, Mack [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : American Management Association, [1972]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233l.

New venture methodology / Donald H. Slocum.

by Slocum, Donald H [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1972Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / S634n.

Credits and collections in theory an practice / Theodore N. Beckman, Robert Bartels.

by Beckman, Theodore N [autor.] | Bartels, Robert [coautor].

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1949Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / B283c.

The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T Gale.

by Buzzell, Robert D. (Robert Dow), 1933- [autor.] | Gale, Bradley T.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Collier Macmillan, 1987Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B989p.

How to write a marketing plan / Hubert D. Hennessey, Robert J. Kopp.

by Hennessey, Hubert D [autor.] | Kopp, Robert J.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H515h.

La recopilación completa de cartas comerciales para el ejecutivo / Alexander Hamilton Institute.

by Alexander Hamilton Institute (New York) [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Alexander Hamilton Institute, 1984Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.45 / A311r, ...

Successful marketing for service organizations / Eugene M. Johnson, Eberhard E. Scheuing.

by Johnson, Eugene M [autor.] | Scheving, Eberhard E [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / J661s.

Using microcomputers in marketing / Leonard J. Parsons.

by Parsons, Leonard J [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / P267u.

The marketing mystique / [by] Edward S McKay.

by Mckay, Edward S [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : American Management Association, [1972]Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M478m, ...

Los planes rentables de comercialización : como prepararlos y como utilizarlos / James W. Taylor.

by Taylor, James W [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Alexander Hamilton Institute, 1980Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T238p.

New product development strategies / Frederic D. Buggie.

by Buggie, Frederic D [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Associations, 1981Availability: Not available: Biblioteca CESA: Damaged (1).

The 27 most common mistakes in advertising / Alec Benn.

by Benn, Alec, 1918- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1978Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B469v.

The marketing plan : how to prepare and implement it / William M. Luther.

by Luther, William M [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Amacom, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

Re-competitive strategies : how to regain growth profits for mature businesses / Mack Hanan.

by Hanan, Mack [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233r.

Image wars : protecting your company when there's no place to hide / Stan Sauerhaft, Chris Atkins.

by Sauerhaft, Stan [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S255i.

La venta consultiva : un método de ventas centrado en la asesoría al cliente / Mack Hanan ; traducción Carlos Restrepo S.

by Hanan, Mack [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : AMACOM, 1985Other title: Método de ventas centrado en la asesoría al cliente.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / H233v.

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