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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ...

Confronting reality : doing what matters to get things right / Larry Bossidy and Ram Charan with Charles Burck.

by Bossidy, Larry [autor.] | Burck, Charles | Charan, Ram.

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Crown Business, 2004Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.4 / C469c 2004.

Execution : the discipline of getting things done / Larry Bossidy and Ram Charan ; with Charles Burck.

by Bossidy, Larry [autor.] | Burck, Charles | Charan, Ram.

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Crown Business, 2002Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.314 / B745e 2002.

Fundamentals of corporate finance / Stephen A. Ross, Randolph W. Westerfield, Bradford D Jordan.

by Ross, Stephen A [autor.] | Jordan, Bradford D | Westerfield, Randolph W.

Edition: Ninth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.15 / R823f 2010.

Positioning : the battle for your mind / Al Ries, Jack Trout.

by Ries, Al [autor.] | Trout, Jack.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559p 2001.

Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

by Ariely, Dan [autor.].

Edition: Revised and expanded edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Harper Perennial, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: EBR153.83 / A698p 2009, ...

Profiting with Forex : the most effective tools and techniques for trading currencies / John Jagerson, S. Wade Hansen.

by Jagerson, John [autor.] | Hansen, S. Wade.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR332.6 / J245p 2006.

Principles of economics : based on Schaum's outline of theory and problems of principles of economics, second edition, by Dominick Salvatore and Eugene Diulio / abridgement editor, Wm. Alan Bartley.

by Bartley, William Alan [autor.] | Diulio, Eugene A | Salvatore, Dominick. Schaum's outline of theory and problems of principles of economics.

Series: Schaum's easy outlines | Schaum's outline seriesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR330.22 / S182s 2003.

Supply chain strategy : the logistics of supply chain management / Edward Frazelle.

by Frazelle, Edward [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2002Online access: Contributor biographical information Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.7 / F848s 2001.

The fifth discipline : the art and practice of the learning organization / Peter M. Senge.

by Senge, Peter M [autor.].

Edition: edición revisada y aumentada.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Doubleday Currency, 2006Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: EBR658.4 / S476f 2006, ...

The forward\focused organization : visionary thinking and breakthrough leadership to create your company's future / Stephen C Harper.

by Harper, Stephen C [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.4 / H293f 2001.

The Toyota way : 14 management principles from the world's greatest manufacturer / Jeffrey K Liker.

by Liker, Jeffrey K [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.0072 / L727t 2004.

Toyota culture : the heart and soul of the Toyota way / Jeffrey K. Liker, Michael Hoseus and the Center for Quality People and Organizations.

by Liker, Jeffrey K [autor.] | Hoseus, Michael | Center For Quality People And Organizations.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.402 / L727t 2008.

Born digital : understanding the first generation of digital natives / John Palfrey and Urs Gasser.

by Palfrey, John [autor.] | Gasser, Urs.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Basic Books, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 303.4833 P159b.

The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries.

by Ries, Eric, 1978- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Crown Business, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 R559l.

Prospect theory and foreign policy analysis in the Asia Pacific : rational leaders and risky behavior / by Kai He and Huiyun Feng.

by He, Kai, 1973- [autor.] | Feng, Huiyun, 1971-.

Series: Foreign policy analysisMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 355.0331 / H432p.

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