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The marketing plan : how to prepare and implement it / William M Luther.

by Luther, William M [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

The marketing plan : how to prepare and implement it / William M. Luther.

by Luther, William M [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Amacom, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

The marketing plan : how to prepare and implement it / William M Luther.

by Luther, William M [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

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