Instructor's manual : marketing management and strategy / Peter Doyle, Philip Stern.
Material type:
TextLanguage: English Publisher: New York : Pearson Education Limited, 2006Edition: 4a. ediciónDescription: 1 CD-ROMContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9780273693093; 0273693093Subject(s): Estrategia de mercadeo | Planeación de mercadeo | Mercadeo | Administración de mercadeoDDC classification: 658.8 / | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
CD-ROM
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Audiovisual | 658.8 / D754m 2006 (Browse shelf(Opens below)) | Ej. 1 | Available | 7106000422 |
Incluye índice.
1. Management: objectives and tsks ; 2. The customer led business ; 3. Segmentation, positioning and the marketing mix ; 4. Strategic market planning ; 5. Market dynamics and competitive strategy ; 6. Building successful brands ; 7. Innovation and new product development ; 8. Pricing policy delivering value ; 9. Communications strategy : 10. Managing personal selling ; 11. Managing merketing channels ; 12. Marketing in service businesses ; 13. Turn around management ; 14. Marketing in the future.
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