How to prepare a results\driven marketing plan / Martin L Bell.

By: Bell, Martin L [autor.]Material type: TextTextLanguage: English Publisher: New York : AMACOM, 1987Description: ix, 324 páginas : ilustraciones ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0814476902Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Gerencia estratégica | Mercadeo | Planificación estratégica | Planificación del mercadeoDDC classification: 658.8
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Includes index.

Bibliografía: p 312\316.

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