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La recopilación completa de cartas comerciales para el ejecutivo / Alexander Hamilton Institute.

by Alexander Hamilton Institute (New York) [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Alexander Hamilton Institute, 1984Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.45 / A311r, ...

Writing that works : how to communicate effectively in business, e\mail, letters, memos, presentations, plans, reports, proposals, resumes, speeches / Kenneth Roman and Joel Raphaelson.

by Roman, Kenneth [autor.] | Raphaelson, Joel.

Edition: Third edition, completely revised and updated.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Quill, 2000Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / R758w.

Do it yourself advertising / David F. Ramacitti.

by Ramacitti, David F [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Americam management Association, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / R165d.

Do it yourself publicity / David F. Ramacitti.

by Ramacitti, David F [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Americam Management Association, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / R165d.

El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García.

by Trout, Jack [autor.] | Rivkin, Steve, 947-.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch.

by Belch, George E. (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Ninth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill/Irwin, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.122 / B427a, ...

Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / by Seth Godin ; with a foreword by Malcolm Gladwell.

by Godin, Seth [autor.].

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Hyperion, 2001Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G585u.

Sales and marketing management - S&MM / Bill Communications Inc.

by Bill Communications Incorporated.

Material type: Continuing resource Continuing resource; Type of continuing resource: periodical Language: inglés Publisher: New York : Bill Communications Inc. 1984-2003Availability: Items available for loan: Biblioteca CESA (39)Call number: 658, ... Not available: Biblioteca CESA: Damaged (1). Biblioteca CESA: Lost (6).

Subscribed : why the subscription model will be your company's future -- and what to do about it / Tien Tzuo, Gabe Weisert.

by Tzuo, Tien [autor.] | Weisert, Gabe.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio/Penguin, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / T999s 2018.

This is marketing : you can't be seen until you learn to see / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Penguin Random House / Portfolio, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G585t 2018.

Marketing 4 / E : Principles and perspectives / McGraw Hill.

by McGraw Hill.

Material type: Film Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: English Publisher: New York : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478m 2004.

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