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		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch. by Belch, George E. (George Edward), 1951- [autor.] \| Belch, Michael A. Edition: Ninth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill/Irwin, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.122 / B427a, ... Place hold Request article Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch. by Belch, George E., (George Edward), 1951- [autor.] \| Belch, Michael A. Edition: Tenth. edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.122 / B427a3 2015. Place hold Request article Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E., (George Edward), 1951- [autor.] \| Belch, Michael A. Edition: Undécima edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.122 / B427a4 2018. Place hold Request article Add to cart (remove)

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