The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T Gale.

By: Buzzell, Robert D. (Robert Dow), 1933- [autor.]Contributor(s): Gale, Bradley TMaterial type: TextTextLanguage: English Publisher: New York : Collier Macmillan, 1987Description: xiii, 322 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0029044308Subject(s): Mercadeo | Mercadeo -- Management | Planificación estratégicaDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Sample text | Table of contents only
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Includes index.

Bibliografía: p 301\312.

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