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Marketing research / David A. Aaker, V. Kumar, George S Day.

by Aaker, David A [autor.] | Day, George S | Kumar, V, 1957-.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ...

Building strong brands / David A Aaker.

by Aaker, David A [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 1996Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111s.

Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A [autor.] | Day, George S [coautor] | Kumar, V [coautor].

Edition: 9 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

Developing business strategies / David A Aaker.

by Aaker, David A [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley, 2001Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / A111d.

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