Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr.
Material type:
TextLanguage: English Publisher: New York : Mc Graw Hill Education, 2015Edition: Fourteenth editionDescription: 675 páginas sin numerar en varias paginaciones : ilustraciones ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780077862510; 9780077862510Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Planificación estratégica | Planificación estratégica -- Estudio de casos4DDC classification: 658.4012 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.4012 / P314s 2015 (Browse shelf(Opens below)) | Ej.1 | Available | 7101022668 |
Glosario : p G1\G7.
Incluye bibliografía e índice.
1. Overview of Strategic Management Chapter 1: Strategic Management ; 2. Strategy Formulation ; 3. Strategy Implementation, Control, and Innovation ; 4. Cases SHORT CASES.
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