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The frugal marketer : smart tips for stretching your budget / J. Donald Weinrauch and Nancy Croft Baker.

by Weinrauch, J. Donald, 1942- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W423s.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch.

by Belch, George E., (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Tenth. edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.122 / B427a3 2015.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E., (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Undécima edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.122 / B427a4 2018.

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