The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.
Material type:
TextLanguage: English Publisher: New York : McGraw-Hill, 2001Edition: Second editionDescription: xix, 315 páginas : gráficas ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780071361248Subject(s): Administración deportiva -- Mercadeo | Estrategias de mercadeo -- Deporte | Planificación empresarial -- Deporte | Deporte -- Comunicación | Éxito en los negocios -- DeporteDDC classification: 658.8 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / G738g 2001 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7101026668 |
Incluye bibliografía e índice.
Part 1. The role and scop of sport events ; 1. Understanging the sport industry, the players, and opportunities ; 2. Critical planning to master the game ; 3. Designing, planning, and controlling event logistics ; 4. Providing hospitality at sport events ; 5. Negotiations and contracts ; 6. Risk management: protecting your investment ; 7. Effectively recruiting and leveraging a sport celebrity ; 8. Event marketing ; Part 2. Practical methods for achieving success ; 9. Financing sports events ; 10. Licesing agreements and merchandising ; 11. The ins outs of sport events ; 12. Sports tourism: an economic catalyst for cities ; 13. Charitable events ; 14. Closing ceremonies: advice to new sport event management and marketing professionals ; Part 3. Appendixes ; 1. Sample aggreements ; 2. Useful resources.
El marketing deportivo se anuncia como uno de los campos más prestigiosos, emocionantes y populares del marketing contemporáneo. La cantidad de programas relacionados en colegios y universidades ha aumentado, y las empresas vinculadas con el marketing deportivo manejan miles de ávidas aspirantes a carreras cada año. The Ultimate Guide to Sports Marketing es el primer libro que va detrás de escena y describe un enfoque estratégico e integrado para un marketing deportivo eficaz e innovador.
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