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Marketing : the core / Roger A. Kerin, Steven W. Hartley.
Material type:
TextLanguage: English Publisher: New York, NY : McGraw-Hill Education, 2016Edition: 6a ediciónDescription: xlii, 531 páginas : ilustraciones, fotografías, gráficasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 007772903X; 9780077729035Subject(s): Planificación de mercadeo | Mercadeo | Administración de mercadeoDDC classification: 658.8
Contents:
1. Initiating the marketing process ; 2. Understanding buyers and markets ; 3. Targeting marketing opportunities ; 4. Satisfyng marketing opportunities.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Reserva
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Reserva | 658.8 / K455m 2016 (Browse shelf(Opens below)) | Ej.2 | Available | 7101022837 |
Total holds: 0
Incluye referencias bibliográficas.
1. Initiating the marketing process ; 2. Understanding buyers and markets ; 3. Targeting marketing opportunities ; 4. Satisfyng marketing opportunities.
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