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		Marketing internacional : teoria y 50 casos / Hyun\Sook Lee Kim. by Lee Kim, Hyun-Sook [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico, D.F. : Cengage Learning, 2009Publisher: [s.l.] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L477m. Place hold Request article Add to cart (remove)
		Liderazgo y atributos gerenciales : una visión global y estratégica / Fernando A. D´Alessio Ipinza. by D´Alessio Ipinza, Fernando A [autor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México, D.F. : Pearson, 2010Online access: Acceso en línea (texto completo) Availability: Items available for loan: Biblioteca CESA (1)Call number: 658 / D811l 2010. Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: 658 / D811l 2010. Place hold Request article Add to cart (remove)
		Investigacion de mercados : en un ambiente de informacion digital / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traductores, Enrique Palos Baez, Jose Francisco Javier Davila Martinez. by Hair, Joseph F [autor] \| Bush, Robert R [autor] \| Dávila Martínez, José Francisco Javier [traductor] \| Ortinau, David J [autor] \| Palos Baéz, Enrique [traductor]. Edition: 2a. edition en español.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico, D.F. : McGraw\Hill/Interamericana, 2010Publisher: [s.l.] : [s.e.], 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / H153i, ... Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales. by Ferrell, O.C [autor.] \| Carril Villarreal, María del Pilar \| Hartline, Michael D \| Treviño Rosales, Magda Elizabeth. Edition: Quinta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		MKTG : marketing / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel] ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno ; revisión técnica María de los Ángeles Ramos Solano. by Lamb, Charles W, 1944- [autor] \| Hair, Joseph F [autor] \| Mascaró Sacristán, Pilar \| Mcdaniel, Carl, Jr, 1941- [autor] \| Ramos Solano, María de lol Ángeles [revisión] \| Suárez Moreno, Mara Paulina. Edition: Septima edición. Edición del estudiante.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2014Publisher: [Ohio, CO] : [s.e.], 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / L218mk1 2014, ... Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción de María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada. by Kerin, Roger A, 1947- [autor] \| Cevallos Almada, María Guadalupe \| Hartley, Steven W [autor] \| Herrero Díaz, María Jesús \| Martínez Suárez, Nora Natalia \| Rudelius, William [autor]. Edition: Undécima edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : McGraw\Hill Education, 2014Publisher: [México] : [s.e.], 2014Online access: Acceso en línea (texto completo) Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K374m1 2014. Place hold Request article Add to cart (remove)
		Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción de Leticia Esther Pineda Ayala, Lourdes Amador Araujo. by Kotler, Philip, 1931- [autor.] \| Amador Araujo, Lourdes \| Lane Keller, Kevin \| Pineda Ayala, Leticia Esther. Edition: Decimoquinta edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. : Pearson, 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (8)Call number: 658.8 / K874d1 2016, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Investigación de mercados : conceptos esenciales / Naresh K. Malhotra ; traductor Leticia Esther Pineda Ayala. by Malhotra, Naresh K [autor.] \| Pineda Ayala, Leticia Esther [traductor]. Edition: 1a. edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México D.F. Pearson Educación, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M249i3 2016. Place hold Request article Add to cart (remove)
		Sé tu propia marca / John Purkiss, David Royston-Lee ; traducción Guadalupe Puga. by Purkiss, John [autor.] \| Royston-Lee, David \| Puga,Guadalupe. Edition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Original language: Spanish Publisher: México D.F. : Trillas, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / P985p 2015. Place hold Request article Add to cart (remove)
		(B2S) Buisness to social : marketing digital para empresas y personas / Pablo Adán... (y otros). by Adán, Pablo [autor.] \| Arancibia, Roberto \| López, Alexis \| Ramírez, José Luis \| Sospedra, Rafael \| Valladares, Álvaro. Edition: 1a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : Alfaomega, RC Libros, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B932b 2017. Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción de Arturo Córdova Just ; revisión técnica de Marcela Benassini Félix . by Kotler, Philip, 1931- [autor.] \| Córdova Just, Arturo [traductor .] \| Benassini Félix, Marcela [revisión técnica .]. Edition: 8va. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. ; Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K87d 1996. Place hold Request article Add to cart (remove)

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