Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 / edited and introduced by Marco Rimini.
Material type:
TextLanguage: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2003Description: 666 páginas : ilustraciones + 1 CD-ROMContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1841161268Subject(s): Publicidad -- Premios -- Gran Bretaña -- Estudio de casos | Mercadeo -- Estudio de casos | Comunicación en mercadeo -- Estudio de casosDDC classification: 659.107
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Biblioteca CESA
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General | 659.107 / R576a (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101016070 |
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Publicado en asociación con la API.
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