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		Hacia un marketing efectivo / Diriventas. by Diriventas [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Diriventas, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D598h. Place hold Request article Add to cart (remove)
		Gestión de la imagen corporativa : creación y transmisión de la identidad de la empresa / Luis Tejada Palacios. by Tejada Palacios, Luis [autor.]. Series: Libros de interes generalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Norma, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T266g. Place hold Request article Add to cart (remove)
		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Gloria Presa Ampudia ; revisión técnica Jorge Rodríguez y Rodrguez. by Ries, Al [autor.] \| Presa Ampudia, Gloria [traductor] \| Rodríguez y Rodríguez, Jorge \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : McGraw\Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		Maximarketing : el nuevo rumbo de las estrategias de publicidad promoción y mercadotecnia / Stan Rapp, Thomas L. Collins ; traducción de Robert A. Haas García . by Rapp, Stan [autor.] \| Collins, Thomas L \| Haas García, Robert [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca CESA (3)Call number: 659.111 / R221m 1989, ... Place hold Request article Add to cart (remove)
		The walle street journal temas de mercadeo / Ronald Alsop. by Alsop, Ronald [autor] \| Abrams, Bill [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Bogotá : LEGIS, 1989,199Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A462t. Place hold Request article Add to cart (remove)
		Inmunidad al mercadeo / George Lazarus ; Bruce Wesler ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez. by Lazarus, George [autor.] \| Calado Noguera, Eduardo [traductor] \| Serna Gómez, Humberto \| Wesler, Bruce. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L431i. Place hold Request article Add to cart (remove)
		La guerra de las colas : vista por el presidente de PEPSI / Roger Enrico ; Jesse Kornbluth ; traducción Jorge Cárdenas Nannetti. by Enrico, Roger [autor.] \| Cárdenas Nannetti, Jorge, 1906- [traductor] \| Kornbluth, Jesse. Series: Serie Norma empresas y empresariosMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.00722 / E59g. Place hold Request article Add to cart (remove)
		Tácticas de guerrilla aplicadas al mercadeo / Jay Conrad Levinson ; traducción : Adriana de Hassan. by Levinson, Jay Conrad [autor.] \| Hassan, Adriana de. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona ; Bogotá : Editorial Normal, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L665t. Place hold Request article Add to cart (remove)
		Imágen corporativa : cómo crearla y proyectarla / Thomas F. Garbett ; traducción Teresa Nino Torres ; asesoría y revisión técnica Humberto Serna Gómez. by Garbett, Thomas F [autor.] \| Niño Torres, Teresa [traductor] \| Serna Gómez, Humberto. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G213i. Place hold Request article Add to cart (remove)
		Relaciones públicas para mercadeo y ventas / David Wragg ; traducción Zulma Ramos Ramírez ; asesoría y revisión técnica Humberto Serna Gómez. by Wragg, David [autor.] \| Ramos Ramírez, Zulma [traductor] \| Serna Gómez, Humberto [revisión]. Series: Fondo editorial legis. Serie empresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Legis Editores, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / W393r. Place hold Request article Add to cart (remove)
		Creatividad & marketing : el libro que contiene la Regla Heurística / Roberto Dualibi, Harry Simonsen ; traducción Consuelo Salamanca de Santamaría ; revisión técnica Jan Edward Stornfelt. by Dualibi, Roberto [autor.] \| Salamanca de Santamaría, Consuelo [traductor] \| Simonsen, Harry \| Stornfelt, Jan Edward [revisión]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Editoria McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D812c. Place hold Request article Add to cart (remove)
		Publicidad : guía para ejecutivos de marketing / Norman A. Hart ; traducción María Victoria Mejía Duque ; revisión técnica Alberto Narváez Rozo. by Hart, Norman A [autor.] \| Mejía Duque, María Victoria [translator] \| Narváez Rozo, Alberto [rev.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / H325p. Place hold Request article Add to cart (remove)
		Procter & Gamble : 150 anos de éxito en Marketing / traducción Helena Uribe Garros. by Uribe Garros, Helena [traductor]. Series: Empresas y empresariosMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Bogotá : Editorial Norma, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A244p. Place hold Request article Add to cart (remove)
		199 preguntas sobre marketing y publicidad / Patricio Bonta. by Bonta, Patricio [autor] \| Farber, Mario [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Grupo Editorial Norma, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B722p. Place hold Request article Add to cart (remove)
		Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Avila de Barón ; revisión técnica Basilio Balli Morales. by Burnett, John J [autor.] \| Ávila de Barón, Cecilia [traductor] \| Balli Morales, Basilio \| Suárez R, Martha Edna [editor]. Edition: Editora Martha Edna Suárez R.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B964p, ... Place hold Request article Add to cart (remove)
		Cuando la publicidad sí funciona : nuevas pruebas de que anunciar dispara las ventas / John Philip Jones ; traducción Manuel Lorenzo Villegas. by Jones, John Philip, 1930- [autor.] \| Villegas, Manuel Lorenzo. Series: Interes generalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / J762c, ... Place hold Request article Add to cart (remove)
		Cómo crear mensajes publicitarios de impacto : guía práctica de retórica publicitaria / Édgar Allan Nino Prato. by Niño Prato, Édgar Allan, 1969- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : 3R Editores, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / N716c. Place hold Request article Add to cart (remove)
		Diccionario de publicidad y diseño gráfico / Rafael Proenza Segura. by Proenza Segura, Rafael [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : 3R editores, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: R659.1 / P962d. Place hold Request article Add to cart (remove)

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