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		Distribución comercial / Enrique Carlos Díez de Castro, Juan Carlos Fernández Fernández. by Díez de Castro, Enrique Carlos [autor.] \| Fernández Fernández, Juan Carlos. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D568d. Place hold Request article Add to cart (remove)
		Publicidad : guía para ejecutivos de marketing / Norman A. Hart ; traducción María Victoria Mejía Duque ; revisión técnica Alberto Narváez Rozo. by Hart, Norman A [autor.] \| Mejía Duque, María Victoria [translator] \| Narváez Rozo, Alberto [rev.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / H325p. Place hold Request article Add to cart (remove)
		La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt. by Barabba, Vincent P [autor.] \| Angstadt, Michel [translator] \| Zaltman, Gerald. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v. Place hold Request article Add to cart (remove)
		Nuevo producto : estrategias para su creación, desarrollo y lanzamientos / Alejandro Schnarch Kirberg ; revisión técnica Alfonso Jiménez Ardila. by Schnarch, Alejandro [autor.] \| Jiménez Ardila, Alfonso. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / S357n, ... Place hold Request article Add to cart (remove)
		Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear ; James R. Taylor ; traducción Gloria Elizabeth Rosas Lopetegui, Marco Antonio Tiznado Santana ; revisión técnica Juan Gonzalo Londoño. by Kinnear, Thomas C [autor.] \| Gonzalo Londoño, Juan [revisión] \| Rosas Lopetegui, Gloria Elizabeth \| Taylor, James R \| Tiznado Santana, Marco Antonio. Edition: Cuarta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / K557i. Place hold Request article Add to cart (remove)
		Vender : una forma de vida / Zig Ziglar ; translator Adriana de Hassan. by Ziglar, Zig [autor.]. Series: Desarrollo gerencialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / Z68v. Place hold Request article Add to cart (remove)
		Reorientación al mercado bancario, competencia bancaria, análisis de decisiones de inversión en tecnología bancaria, manejo de tesoreria : cambios y tendencias actuales / Javier Serrano Rodríguez. by Serrano Rodríguez, Javier [autor.]. Series: Serie Finanzas N. 10Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Universidad de los Andes, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1861 / S487r. Place hold Request article Add to cart (remove)
		Ventas : hablan los maestros / Barry J. Farber, Joyce Wycoff ; traducción Jesús Villamizar Herrera, asesoría y revisión técnica Humberto Serna Gómez. by Farber, Barry J [autor.] \| Serna Gómez, Humberto [revisión] \| Villamizar Herrera, Jesús [traductor] \| Wycoff, Joyce. Series: Serie empresarial LegisMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / F219v. Place hold Request article Add to cart (remove)
		Mercadeo estratégico internacional / Anant R. Negandhi, Arun Savara ; traducción Eduardo Calado Noguera ; asesoría y revisión técnica Humberto Serna Gómez. by Negandhi, Anant R [autor.] \| Calado Noguera, Eduardo [traductor] \| Savara, Arun \| Serna Gómez, Humberto. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / N384m. Place hold Request article Add to cart (remove)
		Cómo conservar su clientela / Robert L. Desatnick ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez. by Desatnick, Robert L [autor.] \| Calado Noguera, Eduardo [traductor] \| Serna Gómez, Humberto [revisión]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D441c. Place hold Request article Add to cart (remove)
		Procter & Gamble : 150 anos de éxito en Marketing / traducción Helena Uribe Garros. by Uribe Garros, Helena [traductor]. Series: Empresas y empresariosMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Bogotá : Editorial Norma, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A244p. Place hold Request article Add to cart (remove)
		Estrategias exitosas de mercadeo / Len Hardy ; traducción Jesús Villamizar Herrera ; revisión técnica Centro de Gerencia Estratégica, Humberto Serna Gómez. by Hardy, Len [autor.] \| Serna Gómez, Humberto [revisión] \| Villamizar Herrera, Jesús [traductor] \| Centro de Gerencia Estratégica [rev]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Fondo Editorial, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H268e. Place hold Request article Add to cart (remove)
		Mercadeo de servicios profesionales / Philip Kotler. by Kotler, Philip [autor] \| Bloom, Paul [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : LEGIS, 1988,199Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.82 / K874m, ... Place hold Request article Add to cart (remove)
		Planeación de mercados : análisis, evaluación, estrategias / John Westwood ; traducción Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez. by Westwood, John [autor.] \| Serna Gómez, Humberto [revisión] \| Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W538p. Place hold Request article Add to cart (remove)
		Manual de mercadeo directo / Bob Stone; traducción de Jesús Villamizar Herrera ; revisión de Humberto Serna Gómez . by Stone, Bob [autor.] \| Villamizar Herrera, Jesús [traductor .] \| Serna Gómez, Humberto [revisión .]. Series: : Serie empresarialEdition: 4a. edición / revisada y actualizada .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Fondo Editorial Legis, 1989Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / ST877m 1989, ... Place hold Request article Add to cart (remove)
		Manual de la gerencia de marca : brand management / Davis Arnold ; traducción Álvaro Romero M. by Arnold, David, 1955- [autor.] \| Romero R., Álvaro [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A752m. Place hold Request article Add to cart (remove)
		Globalizacion : estrategias para obtener una ventaja competitiva internacional / George S. Yip. by Yip, George S [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / Y52g. Place hold Request article Add to cart (remove)
		Marketing en las empresas de servicios : compita mediante la calidad / Leonard L. Berry, A. Parasuraman ; translator Jorge Cardenas Nannetti. by Berry, Leonard L, 1942- [autor.] \| Parasuraman, A. Series: Desarrollo gerencialEdition: Ed / Armando Bernal M. y Lucrecia Monárez T.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / B534m. Place hold Request article Add to cart (remove)
		Aseguramiento de calidad en compras : como desarrollar las relaciones comprador\proveedor / Eduardo Gómez Saavedra. by Gómez Saavedra, Eduardo [autor.]. Series: Manuales prácticos para gerentesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / G633a. Place hold Request article Add to cart (remove)

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