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		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Gloria Presa Ampudia ; revisión técnica Jorge Rodríguez y Rodrguez. by Ries, Al [autor.] \| Presa Ampudia, Gloria [traductor] \| Rodríguez y Rodríguez, Jorge \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : McGraw\Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		La revolución del Marketing : la táctica dicta la estrategia / Al Ries, Jack Trout ; traducción Alberto Narváez Rozo ; con la asesoría de Orión Traducciones ; revisión técnica de Masashi Kikuchi Yokoyama, Juan Pablo Múnoz Concha, Alejandro Schnarch Kirberg. by Ries, Al [autor.] \| Kikuchi Yokoyama, Masashi \| Múñoz Concha, Juan Pablo \| Narváez Rozo, Alberto [traductor] \| Schnarch, Alejandro \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1989Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559r, ... Place hold Request article Add to cart (remove)
		Las leyes vencedoras del marketing / consultor de marketing Al Ries. by Ries, Al. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: English, Spanish Publisher: Bogotá : Duplitech, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R548l 1997, ... Place hold Request article Add to cart (remove)
		Las leyes vencedoras del marketing / consultor de marketing Al Ries. by Ries, Al. Material type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: English, Spanish Publisher: Bogotá : Duplitech, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R548l 1997, ... Place hold Request article Add to cart (remove)

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