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		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)
		Neuromarketing : el otro lado del marketing / Juan Pedro García Palomo, Esperanza Martínez Montes. by García Palomo, Juan Pedro [autor.] \| Martínez Montes, Esperanza. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Starbook, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G215n. Place hold Request article Add to cart (remove)
		Dirección de ventas : liderazgo en el Siglo XXI. / Fernando Blanco. by Blanco, Fernando [autor.]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / B641d. Place hold Request article Add to cart (remove)
		Investigación de mercados, para una mejor toma de decisiones / Alberto Céspedes Sáenz. by Céspedes Sáenz, Alberto [autor.]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / C958i. Place hold Request article Add to cart (remove)
		Precios y costos en el marketing relacional : cómo fijar precios con el concepto de valor (value\based pricing) / Santiago López Arrázola. by Lopez Arrázola, Santiago [autor.]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L925p 2014. Place hold Request article Add to cart (remove)
		Las 6R del marketing : seis estrategias probadas para rentabilizar su cartera de clientes / Pablo Fernández. by Fernández, Pablo [autor.]. Series: Gerencia MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Carvajal Soluciones Educativas, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F365s 2016. Place hold Request article Add to cart (remove)

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