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		La comunicación global : cómo construir la imagen de una empresa / Christian Regouby. by Regouby, Christian [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R343c. Place hold Request article Add to cart (remove)
		La imagen corporativa : teoría y metodología de la identificación institucional / Norberto Chaves. by Chaves, Norberto, 1942- [autor.]. Series: GG disenoEdition: 3a. edition / actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Gustavo Gili, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / Ch512i. Place hold Request article Add to cart (remove)
		Como diseñar marcas y logotipos / John Murphy, Michael Rowe ; versión castellana de Emili Olcina i Aya ; ilustraciones : Carina Dvorak. by Murphy, John J, 1952- [autor.] \| Rowe, Michael. Series: Manuales de disenoEdition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gustavo Gili, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M978c. Place hold Request article Add to cart (remove)
		Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín, con la colaboración de AC Nielsen. by Iniesta, Fernando - Agustín, Antonio [coautor] \| Idelco, Coaut. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / I56f. Place hold Request article Add to cart (remove)
		Construir marcas poderosas / David A. Aaker. by Aaker, David A [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111c, ... Place hold Request article Add to cart (remove)
		Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; version española de Roberto M. Alvarez del Blanco. by Aaker, David A [autor.] \| Alvarez Del Blanco, Roberto M [traductor] \| Joachimsthaler, Erich [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto : Editorial Planeta DeAgostini Profesional y Formacion, c2006Publisher: [s.l.] : [s.e.], 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111l. Place hold Request article Add to cart (remove)
		Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David Allen Aaker ; prólogo de Roberto Marcos Álvarez del Blanco. Series: Colección Management DeustoEdition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111e, ... Place hold Request article Add to cart (remove)
		Cómo conseguir una gran marca : la magia de la marca de Harry Potter / Stephen Brown ; traducción Isabel Murillo. by Brown, Stephen [autor.] \| Murillo, Isabel [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / B877c. Place hold Request article Add to cart (remove)
		Brandoffon : el branding del futuro / Andy Stalman. by Stalman, Andy [autor.]. Edition: 1ª edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S718b 2014. Place hold Request article Add to cart (remove)
		Marca y comunicación empresarial / Pablo Medina\Aguerrebere. by Medina Aguerrebere, Pablo [autor.]. Series: El profesional de la información ; 23Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial UOC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M334m 2013. Place hold Request article Add to cart (remove)
		Storytelling : como estrategia de comunicación / Guillaume Lamarre ; traducción de Unai Velasco. by Lamarre, Guillaume [autor.] \| Velasco, Unai [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: French Publisher: Barcelona : Gustavo Gili SL.,- GG, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L216s 2018. Place hold Request article Add to cart (remove)

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