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		Cómo crear demanda : claves y tácticas efectivas para comercializar su producto o servicio / Richard Ott ; traducción Gerardo Gambolini. by Ott, Richard [autor.] \| Gambolini, Gerardo [traductor]. Series: Colección managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Granica, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / O891c. Place hold Request article Add to cart (remove)
		Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Bertrán. by Kotler, Philip [autor.] \| García Bertrán, Ana [traductor]. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Edicione Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K847d. Place hold Request article Add to cart (remove)
		Estrategia corporativa / C. K. Prahalad ... [y otros] ; traducción de Germán Orbegozo, Idoia Bengoechea, José Borja. by Prahalad, Ck [autor.] \| Bengoechea Aira, Idoia [traductor] \| Orbegozo, Germán [traductor]. Series: Líderes del management. DirecciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / P898e, ... Place hold Request article Add to cart (remove)

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