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Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip [autor].

Series: The Prentice\Hall international series in marketingEdition: Ninth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, New Jersey : Prentice Hall, c1997Publisher: [s.l.] : [s.e.], 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ...

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Cómo convertir a sus clientes en socios / Producción ejecutiva María Facio, Mercedes Reincke ; presentador Philip Kotler.

by Kotler, Philip | Facio, María [productor.] | Reincke, Mercedes [productor].

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish, English Publisher: [s.l.] : Visendus, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C728 1998.

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