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		Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g. Place hold Request article Add to cart (remove)
		Como se hace un plan estratégico : la teoría del marketing estrategico / Francisco Abascal Rojas. by Abascal Rojas, Francisco [autor.]. Series: Colección UniversidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial Esic, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A116c. Place hold Request article Add to cart (remove)
		Sun Tzu : estrategias de marketing / Gerald A. Michaelson con Steven W. Michaelson ; traducción Carlos Ossés Terrón. by Michaelson, Gerald A [autor.] \| Michaelson, Steven W \| Ossés Terrón, Carlos [traductor] \| Rico Grau, Mercedes [editor]. Series: Markenting. VentasEdition: Editora Mercedes Rico Grau.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M621s, ... Place hold Request article Add to cart (remove)

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