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Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald, Ian Dumbar.

by McDonald, Malcolm [autor.] | Dunbar, Ian [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135m.

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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown, Malcolm H. B. McDonald.

by Brown, Linden - Mcdonald, Malcolm H. B [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B877c.

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How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John Leppard.

by McDonald, Malcolm [autor.] | Leppard, John.

Series: The Marketing seriesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Heinemann, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478.

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