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The strategic and operational planning of marketing / Gordon E. Greenley.

by Greenley, Gordon E [autor.].

Series: The McGraw-Hill MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw-Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G814s.

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Marketing Management : a relationship marketing perspective / Cranfield School of Management.

by Cranfield School Of Management.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Business, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C891m.

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