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Marketing strategy and management / Michael J Baker.

by Baker, Michael J [autor.].

Edition: 5a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Press, 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / B168m 2014, ...

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Marketing management : a relationship approach / Svend Hollensen.

by Hollensen, Svend [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : Pearson, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H722m 2015, ... Not available: Biblioteca CESA: Lost (1).

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