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Marketing plans : how to prepare them, how use them / Malcom McDonald, Hugh Wilson.

by McDonald, Malcolm [autor.].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459m, ...

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Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson.

by McDonald, Malcolm [autor.] | Wilson, Hugh.

Edition: Eighth edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m 2016.

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