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Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, John Karolefski, Al Heller.

by Ac Nielsen | Heller, Al | Karolefski, John.

Edition: First. edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey John Wiley & Sons, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / N669c 2006 , ...

Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller.

by Ac Nielsen | Karolefski, John | Heller, Al.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley & Sons, Inc. 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / N669c 2006.

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