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The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

by Hiam, Alexander [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p.

Marketing plans : how to prepare them, how use them / Malcom McDonald, Hugh Wilson.

by McDonald, Malcolm [autor.].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459m, ...

Industrial marketing strategy / Frederick E. Webster.

by Webster, Frederick E [autor.].

Series: Wiley series on marketing managementEdition: Edición 3.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W526i.

Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow, Adrian Payne.

by Mcdonald, Malcom [autor.] | Frow, Pennie.

Edition: 3th edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459ma, ...

The consulting bible : everything you need to know to create and expand a seven-figure consulting practice / Alan Weiss.

by Weiss, Alan, 1946- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.46 / W429c 2019.

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